A focused diagnostic for founder-CEOs of industrial and engineering companies. $3,000, non-refundable, and credited in full against your first month if you continue.
What it answers
- When a buyer researches you privately, what do they find, and what do they find about the competitor they’re comparing you to?
- Where in your market is your judgment already trusted, and where are you invisible?
- Which of your accounts have changed decision-makers, and does the new one know who you are?
- Which positions can you publish safely, given your NDAs, export controls, and liability exposure?
What you receive
- A written diagnostic (about 10 pages) covering how you appear to buyers, peers, and the people who influence them.
- A point-of-view shortlist: the positions worth publishing, each marked publishable, publishable-in-generalized-form, or not publishable.
- A 90-day plan for an Executive Drumbeat, with a clear next step.
- A live readout (about 45 minutes).
How it works
| Step | What happens | Your time |
|---|---|---|
| Kickoff | 45-minute conversation about your market, accounts, and constraints | 45 min |
| Research | We review what buyers and peers can find about you and your competitors | None |
| Interview | We capture your positions and your disclosure limits | 60 min |
| Readout | We deliver and walk through the diagnostic | 45 min |
Timeline: about 3 weeks from kickoff.
What it isn’t: a website audit, an SEO report, or a sales pitch. If the diagnostic shows this isn’t worth doing for your company, we’ll say so.