The Stewardship Advantage

Quality clients recognize quality work.

Running a business well is an act of stewardship, not just output. We help Catholic and values-driven business owners — including technical experts and engineers — put that stewardship into words. Customers stop seeing a vendor. They start seeing a partner they trust.

You’re Stuck Between Two Bad Options

Most values-driven and technical business owners face the same problem: hire a generic agency that doesn’t understand your values or your work, and end up with content that feels off — or try to handle marketing yourself, on top of running the business, and never have time to do it well.

Blackbird is the third option.

What you’re telling us:

• “I don’t have time to market when I’m already running the business.”
• “I want my faith and values to show without making it weird for customers.”
• “My work is technical — most marketers can’t translate it into something people actually want to read.”
• “I know I should be publishing more, but I never know what to say.”

How We Grow Your Business

We don’t do generic marketing. We build systems that reflect the rhythm of your life, the values you hold, and the expertise behind your work.

1. Authority Systems (Content)

We turn your project logs, case studies, and technical insights — or your reflections on faith and business — into a steady stream of content. One structured conversation a month becomes newsletters, social posts, and articles, so you’re never scrambling for what to post.

2. Targeted Growth (Outreach)

We find and reach the decision-makers who value quality and integrity, so your message lands with people already looking for what you offer.

3. Mission-Driven Positioning (Strategy)

We clarify what makes you different — your values, your technical depth, your standards. Stop competing on price. Start winning on reputation.

Once a month, we run a 30-minute structured interview to pull out your key insights and updates. That raw material runs through our review process — the “Guardian Filter” — to keep everything accurate, grounded, and aligned with your values. From one session, you get a month of content: a newsletter, social posts, and one longer article.

Why Blackbird

• Mission-Aligned. We understand the liturgical year, Catholic social teaching, and the standards that come with real technical expertise.
• System-Optimized. One structured conversation a month becomes a month of content — built to take as little of your time as possible.
• Results-Focused. No fluff, no performative marketing. Clear, actionable growth strategies.
• Not the cheapest option. There are $99 template shops and $15-an-hour freelancers out there. We’re not trying to compete with them. If you want a partner who understands the work and gets it done, we should talk.

A Few Things to Save Us Both Time

• We’re not a parish or diocesan marketing shop. Different discipline — good ones exist, just not us.
• We don’t treat faith or values as a marketing gimmick. If that’s what you’re looking for, we’re not a fit.
• We don’t promise overnight results from a single campaign. Systems take a few weeks to build momentum.

The Pricing Promise

You’ll always pay for exactly what we did — never more than we quoted, and never a cent of hidden markup.

Our rate: every service is billed at a flat $90/hour. No tiers, no premium rates, no fees layered on top.

How quotes work: every project quote shows two numbers —

• Expected Price — our best estimate of the hours needed for the agreed scope
• Maximum Price — the absolute ceiling. The most you will ever pay for that scope

If we finish early, you pay only for the hours we actually worked. If a project runs long, you pay no more than the Maximum Price — the extra hours are on us, not you. Every invoice comes with a detailed time log so you can see exactly where the hours went.

If the scope changes, the price changes — but only after we tell you in writing and you approve a Change Order with its own Expected and Maximum Price. Your original Maximum Price stays protected.

If we buy anything on your behalf — ad spend, software, hosting, stock photography — you’re charged exactly what we paid, plus 10% to cover processing and account management. You get the original receipt every time, within 5 business days.

Your quote is a guarantee, not a guess.

About Joe

I’m Joe McMullen, founder of Blackbird Digital Marketing. I’ve spent over 20 years in digital marketing — two decades running B2B marketing programs, and the last five-plus years building small business marketing on the side. As a Chemical Engineer and MBA, I’ve spent my career translating complex, technical work into language customers actually understand.

I’m also a practicing Catholic. I started Blackbird because Catholic business owners and technical experts kept telling me the same thing: they wanted marketing that respected what they know and what they believe, and they couldn’t find it. So I built it.

I’m based in Deering, New Hampshire. I work with clients across the country.

Frequently Asked Questions

Are you Catholic?

Yes. I’m a practicing Catholic, and I built Blackbird specifically because I saw a gap no one was filling.

I’m not Catholic, or my work isn’t technical — can I still work with you?

Yes. The frameworks translate well to any values-driven or expertise-driven business. That’s the specialty, not a barrier.

How is your pricing different from a typical agency?

Most agencies pad hour estimates to protect their margin. We quote an Expected Price and a Maximum Price — you never pay more than the ceiling, no matter how long the work actually takes.

Do you work with parishes or dioceses?

No. We work specifically with Catholic-owned and values-driven businesses. Parish marketing is a different discipline.