The Marketing You Need To Grow Your Business
Goal Review & Strategy Development
Develop a marketing strategy that aligns with the achievable business goals
Local Website Jumpstart
Make sure that your website is listed in local directories and that you can be found in local searches
Build Trust
Make sure that when your company is found, you have many positive reviews
Secure Leads
Old Method
1. Generate Traffic & Leads
2. Personal Lead Follow-Up
New Method
1. Develop a “lead magnet” (Freebie that leaves them wanting more)
2. Develop a “tripwire” (A low-cost, relatively painless offer)
3. Generate traffic to “lead magnet”
4. Collect Email Addresses for “lead magnet”
5. Email Sequence Promoting the “tripwire”
6. Sell the “tripwire”
7. Over-deliver and gain their business
Email Marketing
Deliver value in each email and build the relationship
Social Media Promotion
Make sure that you are constantly top of mind
Advertising
Generate site traffic & additional lead magnet traffic