Stop Wasting Time on Marketing That Doesn’t Convert.

Here’s How We Transform Your Business

🧩 1. Messaging Clarity

Confused buyers don’t convert. We dig into what your customers are really asking—and translate your complex offerings into clear, buyer-focused messaging using their own words.
Includes:

• Core messaging strategy
• Value proposition rewrite
• Home, About, and Service page copy revamp
• Sales positioning aligned with buyer pain points

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💻 2. Website Revamp & Optimization

Your website shouldn’t just look nice—it should generate leads. We restructure and rewrite your site to guide visitors from “What do they do?” to “When can we talk?”
Includes:

• Homepage and service page redesign
• UX improvements and conversion-focused layout
• On-site SEO and technical review
• Messaging implementation (from Step 1)

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✍️ 3. Buyer-Focused Content Strategy

When your buyers research, are you part of the conversation? We create purposeful, sales-aligned content that answers real questions and builds trust.
Includes:

• Content strategy mapped to your sales funnel
• Case studies, industry landing pages, and guides
• Blog posts with high buyer intent
• Support for internal sales enablement (FAQ docs, explainer pages)

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🔗 4. LinkedIn Positioning

LinkedIn is your trade show floor—every day. We help you show up with credibility, consistency, and a clear offer that speaks to decision-makers.
Includes:

• LinkedIn profile optimization (company and personal)
• Thought leadership content calendar
• Connection strategy targeting engineers, buyers, and influencers
• Message templates and lead-gen follow-up flow

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📈 5. SEO That Attracts the Right Traffic

We don’t chase keywords. We chase intent. Our SEO strategies are built to help the right people find you when they’re ready to buy.
Includes:

• Technical SEO audit & implementation
• Keyword strategy for engineers, buyers & specifiers
• On-page optimization across key pages
• Blog optimization & internal linking

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👣 How We Work

• Free Consultation: We get to know your business, your buyers, and your roadblocks.
• Custom Plan: You receive a tailored scope of work with transparent pricing.
• Execution: We build and deliver what’s agreed—no fluff, no upsells.
• Results: Clear messaging, better leads, and a site that works as hard as you do.

🧱 Blackbird Digital Marketing – Services

✨ Quick Start Services

Need to solve one piece of the puzzle before committing to a full engagement? These standalone offerings help you build momentum fast.

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🔹 LinkedIn Management — $2,000/month

Stay visible where your buyers are already looking.

We handle your company’s LinkedIn presence with consistent, relevant content that positions your expertise and builds trust with engineers, specifiers, and procurement leads.

Includes:

• Weekly LinkedIn posts (content strategy + creation)
• Profile optimization (company + key team members)
• Comment engagement & light DM outreach
• Monthly analytics and strategy check-in

Best for: Manufacturers wanting consistent professional visibility without doing it themselves.

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🔹 Value Proposition Workshop — $3,500 (one-time)

Not sure how to explain what you do in a way that converts? Start here.

This one-time workshop helps you define your real differentiators and develop language your customers instantly understand.

Includes:

• 90-minute strategy session with key stakeholders
• Competitive positioning map
• Buyer pain-point analysis
• Messaging brief: tagline, positioning, 1-liner, elevator pitch
• Follow-up implementation call

Best for: Teams that are technical experts but struggle to clearly explain their value.

🧱 Blackbird Digital Marketing – Service Tiers

🟢 Tier 1: Message Fix

Clarify what you do, who it’s for, and why it matters.

Most manufacturers lose leads at the first impression. This foundational package helps you fix that with clear, customer-focused messaging that speaks directly to your buyer’s pain points.

Includes:

• 1:1 Strategy Call
• Core Messaging Framework (Positioning, Differentiation, Pain Points)
• Homepage Copy Rewrite
• Service Page Copy Recommendations
• Website Copy Blueprint (for your developer or internal team)

Best For: Manufacturers who have a decent website but need clear, compelling messaging.

💰 Starting at $1,500

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🟡 Tier 2: Website Revamp

Turn your website into a sales tool that converts.

We overhaul your site structure, design, and content to make it speak to the right buyers—engineers, procurement leads, and technical decision-makers.

Includes everything in Tier 1, plus:

• Full Website Copywriting (Home, About, Services, Contact)
• Site Architecture & UX Strategy
• SEO-Optimized Content (10 priority keywords)
• Coordination with your dev/designer (or we can refer you)

Best For: Manufacturers whose websites aren’t converting—or who hear “I don’t get what you do” too often.

💰 Starting at $8,500

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🔴 Tier 3: Lead System Build

Stop guessing. Start generating leads with a full-stack digital strategy.

This is the complete system: clear messaging, a high-converting site, optimized content, and visibility via SEO and LinkedIn. We build the full digital foundation that supports long-term sales growth.

Includes everything in Tiers 1 & 2, plus:

• LinkedIn Profile & Outreach Optimization (Personal & Company)
• Buyer-Focused Content Strategy (Blog, Case Studies, Industry Pages)
• 3 SEO-Optimized Blog Posts or Case Studies
• Monthly Strategy Call (3 months)
• Conversion Optimization Audit & Tracking Setup

Best For: Specialty manufacturers ready to scale their digital presence and feed the sales pipeline.

💰 Starting at $9,500

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🧭 Not Sure What You Need?

Let’s talk. Schedule a free 30-minute consultation and we’ll help you figure out where the bottleneck really is—and what level of support will fix it.