Google has transformed the way we do business. When somebody needs a local service or wants to purchase a product nearby, they don’t need to spend hours venturing from one shop to another or sifting through the business directories to find what they need anymore. Instead, they can Google the product or service they need, and the search engine will pull up the relevant results. Most of the results will be in the traditional text format. However, for many key search terms, such as “plumber near me” or “best fast food restaurant,” Google Maps will be a prominent feature on the results page.
What is Google Maps?
Google Maps is a service that allows people to find local businesses fast and easily on a map, offering customers the opportunity to grab directions or look at the business’s website. It will also detail the business’s name, address, phone number, and opening hours. If you are selling to a local audience, you must be one of these three pins on the map, and here is why.
Generate the Right Leads
Most small business marketing goals are the same: find customers and make a sale. Finding the right customers isn’t always easy, though, especially if you are further down the Google results page, and finding customers that are ready to convert is even harder. However, by ranking high in Google Maps, you can guarantee that you will have a surge in visitors and phone calls and more customers converting because the customers’ search intent is different. They are looking to buy, not just browse, and if your product is relevant and showing up to them in the top results, they are more likely to finish the buyer’s journey.
Gaining the trust of new customers is a lot harder than it used to be. However, if you have secured one of the top three results of Google Maps, this is because Google trusts you, and so a customer can, in turn, trust your business. The question that remains is how do you build this trust in the first place? You need to develop a strong SEO campaign to improve your online visibility and credibility across the web. You will also need plenty of positive reviews.
Become Visible to More Customers
One of the best ways to find more customers is to become more visible. How do you become more visible? You optimize your site and GMB listing for relevant keywords that your ideal audience will type or verbally ask Google. If you can appear in the top three Google Maps results, you have more opportunities to increase the number of visitors to your site. This is because Google Maps works in sync with mobile searches. Therefore, when a potential customer searches for a “coffee shop near me” on the go, Google can provide them with three of their best options and directions in a matter of seconds. By showing up on both mobile and desktop, you have twice the opportunity to gain new customers. Wherever they are, you are.
On the flip side, if you aren’t showing up in the top three results, these customers will not know you are there. After all, why would a customer need to continue searching through thousands of businesses when Google has provided the perfect solution already?
If you don’t position your business in these top spots, you will be missing out massively. It does require a lot of effort and guidance to achieve, but the results can be immediate once you have that spot.