Marketing Agency

Land your first customer with inexpensive marketing

Acushnet, Boston, Bourne, Brockton, Cape Cod, Cohasset, Digital Marketing, Google My Business, Hanover, Hingham, Hull, Marion, Marshfield, Mattapoisett, Middleboro, New Bedford, Online Marketing Agency, Onset, Plymouth, Quincy, Rochester, Sagamore, Scituate, South Shore, Wareham, Weymouth 0 Comment

Here is a post I wrote for Grey: https://greyjournal.net/hustle/grow/small-business-marketing-on-a-budget/

Congratulations! You started or are thinking about starting a business. Now, how do you start getting customers? Marketing can help get your first paying customer without a large budget, a large team, or experience.

Sure, it would help if you could spend more money; however, it’s not essential as you can implement basic marketing tactics with little to no budget. Here are some tips on how to get started.

Free Marketing

A group of entrepreneurs working in an office

A group of entrepreneurs working in an office

There is always a cost to marketing; however, while these tactics won’t cost you any money, they will require time and hard work to get them started.

My personal favorite promotional method is content marketing. Develop content that will be useful to your customers. Address the problems that they have and offer a solution through your product or services. This can be in the form of a blog, an infographic, a video, or a presentation.

Then distribute that content using my second favorite inexpensive promotional tactic: social media. Social media is a great way to promote yourself and your business. You can also fine-tune your messages by listening and incorporating feedback. Make sure you set up business pages on sites like Facebook and LinkedIn.

Once you have content posted on social media, it is time to network! Reach out to friends, family, and acquaintances to see if they are interested or if they can introduce you to anyone that may be interested.

Regardless of who you talk to online or offline, always ask if you can email them information. This will help build your email list. You want to make sure that you develop a regular cadence of email communication with your list, maybe once a week. This will help build a relationship with your prospective customers.

My last free tip is to post on freelancing sites like Fiverr, Upwork, and Freelancer. You can develop your skill, get reviews, get paid, and most importantly, develop relationships with potential customers. Once you have a relationship with a customer, you can work with them outside of the freelancing sites without having to share your profit with the site.

Don’t forget to utilize online directories like Foursquare, Google My Business, and Yelp to make sure that you have a listing and can be found. These listing will also help drive traffic to your website if you have one.

Bonus Tip 1Educate yourself for free on YouTube. There is a lot of great and free YouTube content on digital marketing, lead generation, and growing a small business.

Inexpensive Marketing

An entrepreneur browsing Instagram

An entrepreneur browsing Instagram

If you have a small budget, I would recommend a simple website and business email address to get your name out there. Once you have a website, there are Search Engine Optimization (SEO) websites that offer free SEO audits. You can use the results to fine-tune your site on your own. Keep your website simple!

Join your local chamber of commerce. Fees will vary based on the location depending on your municipality. A chambers of commerce often will offer many benefits, marketing opportunities, and the opportunity to network.

Depending on your business, you should consider online advertising. This can be through Facebook, LinkedIn, Instagram, or using Google keywords. Determine which one is most likely to lead to you to being found by people interested in your business. Then test different methods for $10 to see what works best.

Bonus Tip 2: Combine paid strategies with unpaid strategies. Host a webinar about your business (free for 45 min) on Zoom or free on Facebook Live. I would suggest promoting it first through social media, on Craigslist ($5), and if you can, spend $25 promoting it using Facebook ads. The goal is to get people to join the webinar to see your expertise. Make sure to collect their email addresses so that you can email them later!

Bonus Tip 3: Join different sites on copywriting, lead generation, or SEO. Usually, when you sign-up, they will start emailing you with valuable information trying to convince you to buy their services. You may not be ready to buy from them, but you can use their free content to improve your business.

You can often get free trials of software services (which ones) that you can try. But I wouldn’t sign up for the trial before you have your first customer.

Call to Action

An entrepreneur watching a video on YouTube

An entrepreneur watching a video on YouTube

The most important action that you need to take is to GET STARTED!

Join some email lists. Watch some YouTube videos. Do some research. Start to network.

Putting up business pages on social media or a website will force you to take your business seriously. Don’t put off till tomorrow what you can start today!

If you are still confused, you can find some content to get started on my website, www.blackbirddigitalmarketing.com.

10Feb

Content Marketing Boston

Should You Gate Your Content?

Acushnet, Boston, Bourne, Brockton, Cape Cod, Cohasset, Digital Marketing, Google My Business, Hanover, Hingham, Hull, Marion, Marshfield, Mattapoisett, Middleboro, New Bedford, Online Marketing Agency, Onset, Plymouth, Quincy, Rochester, Sagamore, Scituate, South Shore, Wareham, Weymouth 0 Comment

Should you gate (require name/email/phone to access) your content?

My comments were featured in an article on the topic:

Gate bottom-of-funnel content

“I believe content at the top and middle of the funnel should not be gated. Only content in the bottom of the funnel should be gated. I don’t give up my contact information for small things. I need value in exchange for my email address. If I am still doing research, I usually prefer to stay anonymous until I narrow down my options.

“Providing ungated content allows the prospect to stay anonymous, which is precisely what they want, otherwise they would have directly contacted you. It also keeps the prospect on your site consuming your content, allowing you to further influence their buyer’s journey.

“However, towards the bottom of the funnel, when your product or service is being considered, you want to get them to gated content so you can follow-up with them directly and gently guide them through the rest of the sales process.” –Joe McMullen

Read everyone’s opinion here: https://1l.ink/TJMKK6N

10Feb

Google Maps

The Importance of Ranking High in Google Maps

Acushnet, Boston, Bourne, Brockton, Cape Cod, Cohasset, Digital Marketing, Google My Business, Hanover, Hingham, Hull, Marion, Marshfield, Mattapoisett, Middleboro, New Bedford, Online Marketing Agency, Onset, Plymouth, Quincy, Rochester, Sagamore, Scituate, South Shore, Wareham, Weymouth 0 Comment

Google has transformed the way we do business. When somebody needs a local service or wants to purchase a product nearby, they don’t need to spend hours venturing from one shop to another or sifting through the business directories to find what they need anymore. Instead, they can Google the product or service they need, and the search engine will pull up the relevant results. Most of the results will be in the traditional text format. However, for many key search terms, such as “plumber near me” or “best fast food restaurant,” Google Maps will be a prominent feature on the results page.

What is Google Maps?

Google Maps is a service that allows people to find local businesses fast and easily on a map, offering customers the opportunity to grab directions or look at the business’s website. It will also detail the business’s name, address, phone number, and opening hours. If you are selling to a local audience, you must be one of these three pins on the map, and here is why.

Generate the Right Leads

Most small business marketing goals are the same: find customers and make a sale. Finding the right customers isn’t always easy, though, especially if you are further down the Google results page, and finding customers that are ready to convert is even harder. However, by ranking high in Google Maps, you can guarantee that you will have a surge in visitors and phone calls and more customers converting because the customers’ search intent is different. They are looking to buy, not just browse, and if your product is relevant and showing up to them in the top results, they are more likely to finish the buyer’s journey.

Garner Trust

Gaining the trust of new customers is a lot harder than it used to be. However, if you have secured one of the top three results of Google Maps, this is because Google trusts you, and so a customer can, in turn, trust your business. The question that remains is how do you build this trust in the first place? You need to develop a strong SEO campaign to improve your online visibility and credibility across the web. You will also need plenty of positive reviews.

Become Visible to More Customers

One of the best ways to find more customers is to become more visible. How do you become more visible? You optimize your site and GMB listing for relevant keywords that your ideal audience will type or verbally ask Google. If you can appear in the top three Google Maps results, you have more opportunities to increase the number of visitors to your site. This is because Google Maps works in sync with mobile searches. Therefore, when a potential customer searches for a “coffee shop near me” on the go, Google can provide them with three of their best options and directions in a matter of seconds. By showing up on both mobile and desktop, you have twice the opportunity to gain new customers. Wherever they are, you are.

On the flip side, if you aren’t showing up in the top three results, these customers will not know you are there. After all, why would a customer need to continue searching through thousands of businesses when Google has provided the perfect solution already?

Google Maps allows your business to get found

If you don’t position your business in these top spots, you will be missing out massively. It does require a lot of effort and guidance to achieve, but the results can be immediate once you have that spot.

9Feb